Biography

Munehiko Harada, PhD, is the past president of Osaka University of Health and Sport Sciences. He was educated in Japan (Kyoto University of Education and Tsukuba University), achieved his Ph.D. at the Pennsylvania State University and was a Fulbright Senior Researcher at Texas A&M University. After serving as a professor at Osaka University of Health and Sport Sciences for 17 years and at Waseda University for 16 years, he was appointed as the president of Osaka University of Health and Sport Sciences in April 2021 and step down in March 2025.

He is the Honorary President of the Japanese Association for Sport Management and the former President of the Asian Association for Sports Management (AASM), and the bord member of the Japan Volleyball Association (JVA) and Japan Badminton Association (JBA). His Research and teaching areas are Sport Management, Sport Marketing, and Sport Tourism.

His recent publications are as follows:

Books

• Harada, M. (2025) Active city strategy, Gakugei Pub. Co., Kyoto (in Perss)
• Harada, M. et. al. (2025) Sports Entertainment, Taishukan, Tokyo (in Press)
• Harada, M. et. al. (2022) Practical sports tourism: organizational management, business development, and human resource development, Gakugei Pub. Co., Kyoto
• Harada, M.(2020) Regional development through sports, Gakugei Pub. Co., Kyoto
• Chapellet, JL & Harada, M. (2019) Olympic Management、Taishukan Pub. Co.,　Tokyo
• Harada, M. (2018) Sport Marketing, Taishukan Pub. Co., Tokyo
• Harada, M. (2016) Strategic planning for the development of sport city, Gakugei Pub. Co., Kyoto
• Harada, M. (2015) Understanding Sport Industry (6th Edition) Kyorin-Shoin: Tokyo
• Harada, M. (2013) “Sport and social responsibility in Japan”, In Juan
• Paramio-Salcines, Kathy Babiak and Geoff Walters (Eds.) “The Routledge Handbook of Sport and Corporate Social Responsibility” Routledge, London UK.
• Harada, M. (2012) Economics of Sport Event, Heibonsha Shinsho, Tokyo

Research papers (limited to the past 7 years)

Bang, A. Sato, M., Harada, M. (2021) Grit, Leisure Involvement, and Life Satisfaction: A Case of Amateur Triathletes in Japan. Leisure Sciences, Published online: 14 May 2021

Bang, A., Harada, M. Sato, S. (2020) Service quality, satisfaction, and behavioral intention in a triathlon event: the different experiences between local and non-local participants. Journal of Sport & Tourism, 1-16.

Oshimi, D. & Harada, M.（2019）Host residents’ role in sporting events: The city image perspective.　Sport Management Review 22 (2), 263-275.

Hallmann, K., Oshimi, D., Harada, M., Matsuoka, H., Breuer, C.（2018）Spectators’ points of attachment and their influence on behavioural intentions of women’s national football games　Soccer & Society 19 (7), 903-923.

Sato, S., Kim, H., Buning, RJ., Harada, M.　(2018）Adventure tourism motivation and destination loyalty: A comparison of decision and non-decision makers　Journal of Destination Marketing & Management 8 (2), 74-81.

Sato, S., Gipson, C., Todd, S., Harada, M.（2018）The relationship between sport tourists’ perceived value and destination loyalty: An experience-use history segmentation approach. Journal of Sport & Tourism 22 (2), 173-186.

Sato, S., Ko, YJ, Kellison, T., Harada, M., Bizen, Y (2017) Do snow-based sport participants intend to purchase products from environmentally friendly companies? Journal of Global Sport Management 2 (3), 1-14.

Oshimi, D. & Harada, M.（2016）The effects of city image, event fit, and word-of-mouth intention towards the host city of an international sporting event International Journal of Sport Management, Recreation & Tourism 24 (6), 76-96.

Oshimi, D., Harada, M., & Fukuhara, T. (2016). Residents’ perceptions on the socio-economic impacts of an international sporting event: Applying panel data design and a moderate variable. Journal of Convention & Event Tourism, 9(4), 294-317.